Somerset Times

Year 11 Business Management Excursion




Somerset Times Edition

Week 8,
Term Three, 2016

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Is it possible to start a world class business in your kitchen? Is it possible to make a come-back in business after your brand name has been taken over by a huge foreign competitor?

Can you sell wool lined boots to people who live in the humidity of equatorial climates or the searing heat of the Middle-East? Is it possible for small Gold Coast entrepreneurs to thrive and prosper against intense international competition?

Our Year 11 Business Management classes now know that the answer to these questions is an emphatic YES – if you are passionate, determined and smart.

On 18 August, Queensland and IB Business Management students visited two local businesses that are achieving outcomes that may have once seemed impossible. This excursion was designed to assist Queensland students to undertake research needed for their mandatory Feasibility Study assignment. It also provided a rare opportunity for all students to see real businesses in operation instead of just reading about production and marketing strategies in textbooks.

The Miessence - Organic Natural Enterprises company was established by former Somerset College parent Narelle Chenery over 20 years ago and now employs 30 people at a factory in Molendinar. Narelle explained her passion for organic skin and hair care and the challenges that she and her team have faced as they have grown and commenced exporting to overseas customers. Students learned the requirements of organic certification and the challenges of growing a business while maintaining an absolute devotion to product quality.

UGG since 1974, based in Miami, is a thriving company that must compete against multiple foreign rivals but continues to grow its sales year after year by taking advantage of the boom in foreign tourism. Students met a former Somerset College student who is now production manager at the UGG factory and saw a production process that can provide high quality customised footwear for overseas visitors within 24 hours.

Student behaviour and engagement were exemplary and this is an experience that they will undoubtedly remember for many years to come. We hope that some will also be inspired to follow their entrepreneurial dreams and take on the challenges of establishing their own business one day.

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